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This week we concluded our Brazil Entrepreneurship Activation Series hosted in the cities of Manaus and Goiania and sponsored by the US Embassy and Consulates in Brazil.  The initiative addressed key disconnects within and between entrepreneurship ecosystems across national, regional, and international borders. While there exists a bustling entrepreneurship ecosystem in major cities of Brazil, entrepreneurship education is not accessible to many women, indigenous people, low-income individuals, and in specific geographic regions. Inadequate entrepreneurial opportunities for underrepresented populations furthers inequality and stunts individual prosperity, job creation, and economic growth in communities. 

The initiative began with an intensive where 5 ecosystem leaders were trained to deliver the content and methodology utilized by 3 Day Startup.  Facilitators also learned techniques for creating spaces that encourage play, risk-taking, and creativity.  

Entrepreneurship programming engaged over 80 young people – virtually and in person – in the experience of founding a business.  Each activity was intentionally designed to develop mindset & skills, enable new ventures, and inspire community leadership.  Participants ideated on problems and potential solutions, constructed business models, conducted customer discovery, received mentorship from local experts, and pitched low-fidelity prototypes.  Participants are now eligible to apply for seed grants to further their concepts! 

All program activities were facilitated by alumni of the Young Leaders of the Americas Initiative (YLAI) aimed to strengthen the program by cultivating entrepreneurial confidence and capabilities in addition to encouraging YLAI participation from underrepresented communities and groups.  The activation series concluded yesterday with an ecosystem development conference produced by 3DS in collaboration with key local partners.  This dynamic event hosted 40 participants and featured 8 different speakers. 

Brazil is one of the most entrepreneurial countries in the world, with over 40% of the population self-identifying as entrepreneurs.  This warm climate for entrepreneurship offers a unique opportunity to foster inclusive ecosystems. This exchange was in perfect alignment with our mission and our team feels honored to have experienced it!

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